Speech Analytics Market: Key Players, Share, And Forecast Report To 2028
Speech analytics refers to the process of evaluating recorded customer calls to collect information. This is done to improve communication and future interaction with the customers. Call recordings help an enterprise to gain rare insights about customer satisfaction, competitive intelligence, service issues, agent performance, and campaign effectiveness. Speech analytic solutions provide advanced functionalities and valuable intellects from customer calls. This information is used to discover information related to the strategy, operational issues, and contact centre agent performance of the company. Speech analytics software can give a company a significant competitive advantage. It helps to gain valuable information about the product and processes of a company. This helps companies to improve deliverables and gain customer satisfaction. It enables companies to reduce their operating expenses and save money. This has led to increased sales conversion rates as speech analytic tools help in the understanding response of different customer demographics toward the offers made. Speech analytics provides an unconditional analysis of recorded phone conversations of the company and its customers.
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SPEECH ANALYTICS MARKET DYNAMICS
Growing demand to monitor and improve agent
performance, high growth in the numbers of customer interaction centres,
adherence to regulatory and compliance standards, increasing focuses on taking
competitive edge through market intelligence and rising requirements for
compliance and risk management are some of the factors that are driving the
Speech Analytics market. Expensive solutions and low awareness of the potential
benefits of this technology among enterprises are few of the reasons that may
slow down the adoption of speech analytics solutions and services among various
industry verticals and domains. Cloud-based real-time speech analytics
solutions and services are expected to provide high opportunities for various
market players that are operating in this market.
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COVID 19 IMPACTS ON SPEECH ANALYTICS MARKET
COVID-19 would have an impact on all the
elements of the technology sector. The global ICT spending is estimated to
decline by 4%–5% by the end of 2020. Moreover, the hardware business is
predicted to have the most impact on the IT industry. Due to the slowdown of
hardware supply and reduced manufacturing capacity, the IT infrastructure
growth has slowed down. Businesses providing solutions and services are also
expected to slow down for a short time. However, the adoption of collaborative
applications, analytics, security solutions, and AI is set to increase in the
remaining part of the year.
In a short time, the COVID-19 outbreak has
affected markets and customers' behaviour and has a substantial impact on
economies and societies. With offices, educational institutions, and
manufacturing facilities shutting down for an indefinite period; major sports
and events being postponed; and work-from-home and social distancing policies
in effect, businesses are increasingly looking for technologies to assist them
through these difficult times. Analytics professionals, business intelligence
professionals, and professionals providing expertise in more advanced analytics
such as AI and ML have been called for their expertise to help executives make
business decisions on how to respond to the new business challenges caused by
the COVID-19 outbreak.
SPEECH ANALYTICS MARKET BY TYPE
Speech
analytic solutions are deployed by several contact centres across the world
in a variety of applications including compliance management, agent performance
management, customer experience management, and to gain market intelligence.
The solutions segment captured a
significant share and is expected to dominate the market over the forecast
period. However, the segment is expected to witness maturity ascribed to the
higher adoption that will result in the services segment to gain traction in
the next nine years. The market offers an extensive portfolio of solutions and,
therefore, services are necessary to manage these solutions and help
organizations enhance their business process for sustaining in this competitive
landscape.
SPEECH ANALYTICS MARKET BY VERTICAL
In the telecom industry, using speech
analytics to gain a hold over infrastructure, telecom industry easily resolves
the issues, thereby increasing productivity, decreasing stress, and saving time
& money. The speech analytics market is expected to witness significant
growth in IT industry owing to the rising adoption of speech analytics tools
across the Business Process Outsourcing industry (BPO). Further, the
introduction of advanced technological tools to enhance customer experiences is
anticipated to propel the speech analytics demand.
SPEECH ANALYTICS MARKET BY ENTERPRISE SIZE
The organization size is divided into small
and medium enterprises and large enterprises. Large enterprises expected to
grow at a higher CAGR in the forecast period. Cellular M2M service providers
help large enterprises in optimizing the network infrastructure, deploy latest
applications that help them lower the operational costs, improve operational
efficiencies, troubleshooting the IoT device issues, and detecting and
mitigating security attacks. They always focus on the adoption of industry
solutions that can help them in increasing their operational efficiency.
SPEECH ANALYTICS MARKET BY APPLICATION
In the speech analytics market by
application, the competitive intelligence segment is expected to record higher
CAGR during the forecast period. The speech analytics market is segmented based
on applications into customer experience management, call monitoring,
competitive intelligence, agent performance monitoring, sales and marketing
management, risk and compliance management, and others (business process
management, and predictive analysis). These applications have made a huge
difference in the way that contact centres connect and communicate, thus
improving the performance of enterprises. Speech analytics solutions can
transform an organization by providing many ways of ensuring that they are
delivering a consistent quality of service and a secure experience at every
customer touchpoint.
SPEECH ANALYTICS MARKET BY PLATFORM
On-premised employment was the largest
segment, accounting for over 50% of the total revenue in 2015. On-premise
solutions provide better control over the system and data. However, this
deployment method is costly and requires a dedicated IT staff for the
maintenance & support and high-end IT infrastructure, owing to which the
segment is anticipated to witness sluggish growth in comparison to the cloud
deployment.
The cloud-based deployment segment
accounted for a considerable share in 2015 and is expected to witness high
demand over the forecast period. The availability of cloud deployment options
for speech analytics solutions has propelled the demand further across
different verticals, including telecom, IT, BFSI, and media &
entertainment, among others. New firms are providing cloud-based solutions to
offer SMEs cost-effective solutions.
SPEECH ANALYTICS MARKET BY GEOGRAPHY
Geographically, the Speech Analytics Market
is studied across the countries of key regions such as, North America, Europe,
Asia Pacific and Rest of the world regions which includes Latin America, and
Middle East & Africa. North America is expected to hold the largest market
size in the global speech analytics market during the forecast period. The key
factor favouring the growth of the market in North America is the increasing
demand for enhanced customer support services to strengthen customer retention
initiatives. Europe is expected to be in the second position in terms of market
size and market share during the forecast period. The growing demand to reduce
enterprise workloads related to internal and external communication monitoring is
boosting the adoption of speech analytics solutions in Europe. APAC is expected
to record the fastest growth rate during the forecast period. The speech
analytics market is expected to witness considerable developments and adoption
of solutions across APAC during the forecast period. The increasing number of
players across different regions is further expected to drive the market.
SPEECH ANALYTICS MARKET KEY PLAYERS
Some of the vital players operating in this
market include NICE, Verint, Micro Focus, Avaya, Genesys, Google, AWS, Vonage,
OpenText, Calabrio, CallMiner, Clarabridge, Eleveo, Voci Technologies,
Almawave, Marchex, Enghouse Interactive, Castel, Aspect, Sabio, Business
Systems, Talkdesk, VoiceBase, Tech Mahindra, Invoca, Tethr, Cognito, Intelligent
Voice, Kwantics, Batvoice AI, Speech Village, Speech-i Ltd, SpeechTech,
Gnani.ai, Observe.AI, and Deepgram.
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